Since I was very young I’ve been taught that we say thank you and express gratitude and appreciation to people when they do things that impact you, your community or the general population, in a positive way. It’s such an important and emphasized value, in fact, that in the Bible, in Exodus, when Moses is before Pharaoh during the first plague of blood, it is Aaron that actually hits the water turning it into to blood, and not Moses! Moses was showing gratitude to the water for saving him from certain death when he was a baby. There are numerous other instances where similar things happened (the ground protected Moses when the Egyptian was killed, the dogs were shown gratitude since they didn’t bark when the Jews left Egypt). Saying thanks is a godly thing by virtue of the fact that we, unlike the animals, were given the ability to speak. The use of words have the ability to change the world and to make the recipient of ones appreciation and thanks happy and proud that they did something good for you.
So it is with that idea that when I don’t hear a person, or people, say thank you, acknowledge or show gratitude to someone for their positive contribution, especially one that so many benefit from, I get quite annoyed and disappointed in humanity and in the Jewish people. Even worse is when that thank you has to be begged for, or coerced from, the recipient(s) of that contribution. Even worse than that is when I have to do it myself for everyone else.
As I write this I am sitting on a plane, on my way to New York, to start my portion of the 30th Anniversary Tour of Shlock Rock. Lenny Solomon officially started Shlock Rock in 1986. I know because I was there! I had just turned 16 and I was a lunatic. I had energy unlike the world had ever seen. Lenny Solomon was the house band for the weekend retreats (Shabbatons) for NCSY’s Atlantic Seaboard Region. Rabbi “Itchy” Lowenbraun was in charge and he had an amazing gift to find talented people.
Lets go back a few years to 1983 when I had just left a boarding school after being kicked out of my Yeshiva (Jewish day school) some years prior. I was a very smart kid with a lot of energy, and potential, who really didn’t fit the Jewish mold I was being shoved into. My parents now had to come up with some way to, not only keep me out of trouble but to also keep me involved in Judaism, which as you know is quite easy to leave if it has no meaning or value to a person.
So it was that they were encouraged to introduce me to Rabbi Lowenbraun, who was in charge of this youth group, and had a unique insight into people and Judaism. We met him and some months later I went to my first Shabbaton at the Host Farms hotel in Lancaster, PA in Feb. 1984. When the bus arrived, after a couple hours of my boombox blaring Def Leppard, I had no patience to wait for the kids to get off so I climbed out the window. I check in and go to my room. My roommate was my age. A pasty, doofy kid (Chuckie Epstein) and we had an advisor who happened to play guitar for the house band (Shlomo Horowitz). It seems Chuckie witnessed my climb out the window, was scared of me and hoped we would have nothing to do with each other. Turns out we became best friends to this day. He was also a musical prodigy, could play anything and was tight with the band. I now had access!
I became popular very quickly in large part because I was wild and would do anything for a laugh. The next Shabbaton I met Lenny Solomon. He was now the leader of the house band “Kesher” with Shlomo playing guitar, Joey Friedman on bass and Tzvi Pill on drums. Chuckie would sit in a bit. I got to hang with the band. I also could dance! My boombox afforded me the music to breakdance anywhere. Kesher had done a parody called “Hit Me With Your Best P’shat” which they recorded on their first album and song parodies started becoming a thing at these retreats because we would do them for skits, they were fun to play and they started having Jewish educational lyrics in them.
My favorite rap song was called “Jam On It” which Lenny changed to “Bless On It” which taught one why we make the Kiddush blessing on the wine on Friday nights. The members of Kesher started getting “real” jobs, getting married and doing what nice normal Jewish boys do. Chuckie became the drummer, Yonah Lloyd was now the guitar player and Danny Block was on the sax, while Lenny continued to play keyboard and write music. There were 8 Shabbatons a year with mini Shabbatons in between. There was always music! Kesher put out their third and final album while Lenny started Shlock Rock and continued writing these parodies. I was the kid that would always run on stage and dance.
Lenny recorded the first Shlock Rock album called “Learning Is Good.” It was supposed to be a one off. Just one album and he would continue finishing school for accounting. It turns out he started getting letters from people saying things like “My brother hates everything about Judaism but loves your music and listens to it around the clock. Keep up the good work.” At Shabbatons we would dance to all the music and actually learned new things from those lyrics. His lyrics were educating us without us really knowing it and they were so much fun! Fun learning through music – a novel idea at the time! So it was he had to make a choice – accounting or music.
Another 2 albums came out very quickly to meet the demand, as word got out this was going on. He was going on tour all over the country. No advertising. No promotion. Just word of mouth. My advisor, and friend, Michael Reches and I would write parodies for the Shabbatons for the kids. The first one was “Achashveirosh” (“Amadeus”) which Lenny liked so much that he put on his second album Purim Torah and added a whole history lesson to it of the Purim story. The next one Michael and I did was called “Wash This Way” (“Walk This Way”) which taught why we wash our hands before we eat bread. This was the first weekend it was ever performed. Lenny loved it, added an end to the 3rd verse to make it more like the original and also put it on Purim Torah. In 1986 I went on a summer trip to Israel. A kid named Danny “Doc” Ferszt was from LA and was super cool! He had written a rap song that started out “Laddie Doo, I’m a Jew and I think it’s cool, yeah I eat kosher meat cuz I aint no fool…” I would sing this song incessantly. Lenny expounded on it and made the rap song “Rappin Jewish.”
By this point I loved rapping. I was really good at it. I could break dance and I could do graffiti. In the orthodox Jewish world I was in, that skill set simply didn’t exist. Lenny would let me on stage to do something at every weekend retreat and all of Baltimore knew of the ball of excitement and wonder that was Etan G during the rest of the year. I had just turned 17 and entertainment, music and education were a perfect conduit to channel my energy and intellect. Lenny would always call me up to do a song if we were in the same city, even if it wasn’t a Shabbaton. Chuckie and I finished high school, spent a year in Israel and life moved on with college and an eye on what to do for the future.
Shlock Rock was huge! They toured all over the world, on almost every continent, for just about every Jewish school, synagogue, organization, fundraiser, benefit, bar/bat mitzvah etc. and most importantly for every Jewish denomination. It didn’t matter ones Jewish affiliation, the music and knowledge was for everyone. Lenny came out with many albums of original music, not just parodies. Schools started using his lyrics in their lesson plans. Rabbis would quote lyrics in their sermons and, most importantly, people from all over, would dance together to this music. Lenny Solomon brought Jews together, from all over the world, and unified them, even just briefly, through music. People all over the world rocked and learned from the music of Lenny Solomon.
In 1991 Shlock Rock had a gig at the Baltimore Arena for the Macabee games. Lenny couldn’t make it and he asked me to do 3 of the rap songs with the band, in front of 15,000 people, on a stage that I had seen some of the greatest rock bands in the world play on. Not only was it an honor, and awesome, but I was hooked on performing. He also had me record some vocals and appear in his music video “Be good, Be Cool, Be Jewish.“
Alas, there could be no career in Jewish rap, or so I was told, and I followed the path of the sheep towards a nice Jewish boy job, maybe Psychologist, Social Worker or an honest businessman, maybe the food business. Who knows.
It’s 1992, I graduate college and am sleeping on the couch at a friends apt. I get a call from Lenny looking for a new rap song. I didn’t want to do a parody because rap, to me, didn’t have to be parodied. It could be amazing without it. I presented to him the idea that the rap songs I was involved in (Bless On It and Wash This Way) were the Friday night, Sabbath procedure so why not continue that procession and do something about making the Motzee which came next after you wash your hands. He loved the idea and had me get to work on it. Kriss Kross had just come out with a song called “Jump” and I loved the whole play on the letter “M” and Making The Motzee was written. After the call with Lenny I wrote most of the lyrics in under 15 minutes. I took a train from the city to Queens and we finished it off and recorded it in the studio a few days/weeks later. It became huge, but not initially.
I moved to LA at the end of 1993. I had been doing all sorts of jobs in New York. Lots of waitering and sales type jobs. I didn’t want to go to grad school for Psych or Social Work (though I tried). Up until this point I had a very negative relationship with Jewish schools and formal schools in general. I just didn’t fit any kind of mold. I was, for better or worse, unique and the world isn’t/wasn’t set up for unique. In LA I continued this sheepish path, working in import/export, restaurants, the food biz. I even opened up a restaurant. During the same time I saw an orthodox musician doing real, awesome, legit rock n’ roll at The Roxy and now saw that being an observant Jew and performing could be done.
Lenny had me join him on a tour that consisted of Vegas, San Antonio and Dallas and, shortly thereafter, as the other band members were getting married and having nice Jewish boy jobs so they could have families, Lenny calls me, at my restaurant and asks If I want to go on the road with him. This was circa 1995/1996. The rest is history!
Since then I’ve done more shows with him than any other member of the band. I contributed something unique to the show. I’ve traveled all over the world with him and even got a whole solo career out of it. Shlock Rock has performed in all 50 of these United States! There are huge rock bands, and even U.S. presidents that haven’t even done that let alone any Jewish artist. Most importantly, Lenny Solomon has done what no other artist has done and that is change lives. If I had a nickel for every person that has come up to me at a show and said “Shlock Rock made me want to keep Shabbos”, “Shlock Rock inspired me to keep kosher”, “Shlock Rock was what made me want to become an observant Jew” “Shlock Rock taught me about…” I would be quite wealthy. Lenny did not create Shlock Rock to do any of those things but rather to educate people in a fun way. To teach people the things they were not taught in Hebrew School. To unify and bring a sense of Jewish pride to so many who lacked it. Who felt they had to hide their beliefs, their identity, the fact that they were Jewish, from the world. So many people forget that there are Jews outside of the Tri-State area and they have to endure many trials and tribulations that those in large Jewish communities don’t have to. They don’t have the access to Jewish education. Even those in large Jewish communities learned so many things from Shlock Rock that are not taught in schools and Lenny Solomon has devoted his life, his entire career, to doing just that – educating and bringing the Jewish people together from all walks of life!
I have toured with, and continue to tour with, Lenny Solomon for 20 of the 30 years Shlock Rock has existed. I have seen, first hand, the positive impact it has had on Jewish people around the world. I have witnessed the lives that have been changed by Shlock Rock and Lenny Solomon, and shouldn’t have to beg to get just a little bit of press, interviews or acknowledgment for such an amazing accomplishment. So on behalf of myself and the entire Jewish people I say thank you… because they haven’t!